Promotional Calendars and Working with Others

  A marketing plan can make an overall difference in both your advertising efforts and your automotive direct mailers on the whole, regardless of whether or not your dealership is large or small. Working together with other departments is one of the major problems with many dealerships today.

  Good communication and cohesiveness between different divisions of a dealership can mean more than just an easier work day. When it comes right down to it, the difference between one that really makes your automotive mailers and your dealership shine over time and mediocre marketing plan can be made by knowing what's going on in other divisions.

A Marketing Calendar that Works

  Maybe you're missing something, if your marketing team is solely responsible for putting together your marketing imprinted promotional wall calendars for the year. All the difference can be made by making valuable information from the calendars of departments throughout your organization. Ask questions of people in other departments, if you're part of a larger dealership. You might want to consider asking:

  Will there be any major restructures of the organization this year that the customers will know about?

  Are we making any changes or beefing up our service department?

  How do biggest promos compare with normal promotions we run annually and what are the biggest promos this year outside the norm?

  Is an anniversary coming up for the dealership?

  You'll also want all your up-coming marketing promotions in your dealership to be known to the other departments. Every part of the dealership should contribute and pitch in to information that will appear on the annual calendar of promotion.

Imprinted Promotional Wall Calendars & Automotive Direct Mailers

  The automotive direct mailers are such a critical part of any dealership's marketing campaigns. So, even before the planning phase of the mailers it makes sense to correspond with other departments in your organization. To round out your marketing calendar work with other departments in your organization, wait until the next run, if you're right in the middle of having your automotive direct mail pieces designed right now.

  Everyone in the organization is involved in the best marketing calendars. For the best mailers new thoughts, interesting imagery and fresh ideas will always make.  Throughout your organization you'll make employees feel engaged in the planning process.

  To help create automotive direct mail pieces possible and the best Custom pocket calendars available online for your organization consider working with other teams in your dealership.

  To set a cohesive marketing calendar plan how does your dealership work together?