Each with drawbacks and benefits, there are many
different calendar designs. Here is review of common Customprinted calendar
styles that you could consider for your business.
Large wall calendars
Often featuring several months at once or even the entire
year, larger wall calendars are designed to be hung on the wall. Usually, these
will allow the viewer to quickly see the upcoming ones and the current date.
These will not include spaces for writing in dates and other appointments. More
than private consumers, these calendars are often popular with businesses. This
is because employees are likely to keep their own day planners with dates.
You will want to make sure that you have interesting,
high-quality photos to use. This is because you will have fewer larger pictures
than other types of calendars. To remind customers to contact you, your
company's contact information and name should also be prominently displayed.
Traditional month-to-month calendars
These Custom printed calendars are the most common type of calendars. They generally
feature some space for people to fill in events on each day and one picture for
each month. To advertise their business, these are often used by companies. At
the bottom you can put your company's information, besides featuring the days
of the month. Even a monthly coupon that can be used during that month for
special savings is featured by some companies.
Keep in mind that for this type of calendar fitting your
business and your customers, you will need at least 12 high-quality pictures.
It is also helpful to stick with a theme.
Desktop calendars
Instead of being hung on the wall, this style of calendar
is designed to sit on a desk. It will usually only show that week's schedule
and that day's schedule. For customers who need to keep track of daily
activities, these can be very useful. They are generally are intended to be
more useful although, not as decorative as the previous two types of calendars.
Including space for other information and notes is a must. To help improve the
perceived value of the desktop calendar, throughout the calendar you may also
consider including promotional coupons or notes.
The needs and interest of customers and the type of
customer that you generally work with determines which type of calendar is
right for you. If it is properly designed, nearly any calendar can be useful as
a marketing tool. Remember, branding is a very important step as your calendar
needs to keep your business at the forefront of the client's thoughts.
The quality of your customprinted calendar also needs to be of high standard. This is because your
clients will want calendars to be placed on their desks or hang on their walls.
Finding the proper balance and keeping you at the forefront of your clients'
minds year round, calendars is an effective marketing tool.
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